Privacy notice

Who I am

PSYNC’D is the trading name of PSYNCD LTD, a private limited company registered in England and Wales, company no. 16730550. Registered office: 71–75 Shelton Street, London, WC2H 9JQ. Email: info@psyncd.com. I'm responsible for your information (the "controller").

What I collect

From this website: your name and email; anything you write in the enquiry box; if you ask to hear about the book, that request; and if you book a conversation, the time you chose and anything you tell me when booking.

If we speak: my notes from the call. If you agree to a call being recorded (I always ask first, see the terms), the recording and its transcript.

If we work together: screening and survey notes, your report, and payment records.

What you have to give: anything marked optional you can leave out. Without your name and email I can’t reply to you or book your conversation. If we work together, I need the details the survey depends on; without them I can’t do the work. You don’t have to agree to a recording: saying no changes nothing else.

Sensitive information

Survey notes, recordings and transcripts can include information about your health and wellbeing. This counts as special category data. I hold it only with your explicit consent, which I'll ask for before the survey and before any recording, and which you can withdraw at any time, as easily as you gave it.

Why I hold it, and on what basis

To reply to your enquiry or set up the conversation you booked: because you've asked me to, before any agreement (taking steps at your request). To tell you when the book is out: your consent. To deliver the survey and any work that follows: our agreement. Health and wellbeing information: your explicit consent. Financial records: because the law requires me to keep them. I don't send marketing to anyone who hasn't said yes. No decisions about you are made automatically: every decision is mine.

Who sees it, and where it's stored

Only me. Never an employer, even if your employer paid.

This website is hosted on Google Firebase. What you send through it goes straight into my client records system, which runs on Google Firebase (Google Cloud). The part that receives it runs in Google's London region. To limit misuse, the website records only a scrambled form of your connection's address, never the address itself. Calls take place on Zoom; if a call is recorded, Zoom holds the recording and transcript, and I copy the transcript into your record. My email is provided by IONOS: emails between us, including any my client records system sends, are sent and stored in my IONOS mailbox, and my records system can show me the emails between us when I look at your record, without keeping a copy. My client records system uses AI from Anthropic to help me write emails and find things in my records. Before anything is sent, my clients’ names, email addresses and phone numbers are swapped for stand-ins, except your first name when I ask it to help write an email to you. Anthropic acts on my instructions as a processor and is not allowed to use what it’s sent to train its AI. It handles it in the US, under the UK’s approved data-transfer terms. Google, Zoom and IONOS act on my instructions as processors. Where any of them handle information outside the UK, it is either in a country the UK has approved as protecting personal information properly, or under the UK’s approved data-transfer terms. Email me if you’d like a copy of the safeguards relied on.

Inner Trove, when it opens, will be a separate service with its own privacy notice and its own records, kept outside my client records system. Nothing from your Inner Trove results, reports or briefs will come to me.

Cookies and tracking

This website sets no cookies and uses no analytics or advertising trackers. Its fonts are served from the site itself, so opening a page sends nothing to anyone else.

How long I keep it

An enquiry or booking that goes no further: 12 months, then deleted. Book interest: until I've told you the book is out, or sooner if you ask. Call recordings: deleted from Zoom once your report is written. Client notes, transcripts and reports: six years after our work ends, then deleted, because that is how long a legal claim about the work can be brought. Financial records: six years, as the law requires.

How it's kept safe

My client records can only be opened by me, after signing in. Google encrypts the information while it travels and while it's stored. The website's forms turn away automated submissions, and limit how many can come from one connection. My accounts are protected with two-step sign-in.

Your rights

You can ask to see what I hold about you, have it corrected or deleted, restrict or object to how I use it, receive a copy to take elsewhere, or withdraw your consent. Email info@psyncd.com. I'll reply within one month.

Complaints

You have the right to complain to me about how I handle your information. Email info@psyncd.com, or contact me any other way. I'll acknowledge your complaint within 30 days, look into it without undue delay, keep you updated, and tell you the outcome. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk.